Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much?


Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian



Document Type: Conference or workshop publication
Year of publication: 2013
Book title: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 24
Page range: 393
Date of the conference: 15-17 February 2013
Author/Publisher of the book
(only the first ones mentioned)
:
Rindfleisch, Aric
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-62748-887-7
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much? Rindfleisch, Aric AMA Winter and Summer Educators' Conference Proceedings 24 393 In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013 (2013) Red Hook, NY [Conference or workshop publication]


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