Marketing-Mix Centralization in Subsidiaries: How Much is Enough or Too Much?

Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	24
Page range:	393
Date of the conference:	15-17 February 2013
Publisher:	Rindfleisch, Aric
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-62748-887-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian

Google Scholar: Prigge, Jana-Kristin ; Fürst, Andreas ; Homburg, Christian

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item