Stimulating Customer Engagement and Referral Behavior Using Social Network Information Services

Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	24
Page range:	4
Date of the conference:	15-17 February 2013
Publisher:	Rindfleisch, Aric
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-62748-887-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Prigge, Jana-Kristin ; Bohrer, Laura

Google Scholar: Homburg, Christian ; Prigge, Jana-Kristin ; Bohrer, Laura

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