Removing the Product, but Retaining the Customer: How to Manage Opportunities and Threats of Product Eliminations

Document Type:	Conference presentation
Year of publication:	2012
Conference title:	41st Annual EMAC Conference
Location of the conference venue:	Lisbon, Portugal
Date of the conference:	2012
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

BASE: Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas

Google Scholar: Prigge, Jana-Kristin ; Homburg, Christian ; Fürst, Andreas

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