Customer Reactions to Massive Workforce Reductions: When is Satisfaction Affected?

Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; Chicago, Illinois, USA, 17 - 19 August 2012
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	23
Page range:	334-335
Date of the conference:	17-19 February 2012
Publisher:	Arnold, Todd J.
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-62276-539-3
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Klarmann, Martin ; Homburg, Christian ; Habel, Johann

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