Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain


Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan



Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing Theory and Applications : Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 126
Date of the conference: 17-19 February 2012
Publisher: Arnold, Todd J.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-62276-649-9
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain. Arnold, Todd J. AMA Winter and Summer Educators' Conference Proceedings 23 126 In: Marketing Theory and Applications : Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2012) Red Hook, NY [Conference or workshop publication]


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