Will it Ever Fly? The Neglected Role of the Firm-Internal Uncertainty-Adoption-Performance Chain

Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan

Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing Theory and Applications : Proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 23
Page range: 126
Date of the conference: 17-19 February 2012
Publisher: Arnold, Todd J.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-62276-649-9
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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