Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty


Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan



Document Type: Conference or workshop publication
Year of publication: 2011
Book title: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 22
Page range: 130-131
Conference title: AMA Winter Educators' Conference
Location of the conference venue: St. Petersburg, FL
Date of the conference: 2011
Author/Publisher of the book
(only the first ones mentioned)
:
Srinivasan, Raji
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61839-064-6
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Kühnl, Christina ; Wieseke, Jan Firm-Internal Drivers of New Product Performance: The Neglected Role of Internal Adoption and Perceived New Product Uncertainty. Srinivasan, Raji AMA Educators' Proceedings 22 130-131 In: Marketing Theory and Applications : proceedings of a meeting held 17-19 February 2012, St. Petersburg, Florida, USA (2011) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference (St. Petersburg, FL) [Conference or workshop publication]


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