Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM




Publisher: Bruhn, Manfred ; Homburg, Christian
Document Type: Book
Year of publication: 2013
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-8349-3438-3
Edition: 8.
Publication language: German
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management




Dieser Eintrag ist Teil der Universitätsbibliographie.




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