Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands?

Vomberg, Arnd

Document Type:	Conference presentation
Year of publication:	2014
Conference title:	Annual Conference of the European Marketing Academy
Location of the conference venue:	Valencia, Spain
Date of the conference:	June 2014
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

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