Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands?

Vomberg, Arnd

Document Type: Conference presentation
Year of publication: 2014
Conference title: Annual Conference of the European Marketing Academy
Location of the conference venue: Valencia, Spain
Date of the conference: June 2014
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

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