Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands?


Vomberg, Arnd



Document Type: Conference presentation
Year of publication: 2014
Conference title: Annual Conference of the European Marketing Academy
Location of the conference venue: Valencia, Spain
Date of the conference: June 2014
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management




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Vomberg, Arnd Brand Equity and Strategic Human Resource Management: Can Companies Bask in the Glory of Their Brands? (2014) Annual Conference of the European Marketing Academy (Valencia, Spain) [Conference presentation]


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