A taxonomic perspective on the value creation chain


Kühnl, Christina ; Homburg, Christian ; Fürst, Andreas ; Staritz, Matthias



URL: https://kuleuvencongres.be/EMAC2015/w/files/progra...
Document Type: Conference or workshop publication
Year of publication: 2015
Book title: EMAC 2015, Leuven, May 26-29 : collaboration in research
Page range: 138
Conference title: 44th Conference of the European Marketing Academy (EMAC) 2015
Date of the conference: 26.-29.05.2015
Place of publication: Leuven
Publishing house: EMAC
ISBN: 978-90-823-8330-0
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Kühnl, Christina ; Homburg, Christian ; Fürst, Andreas ; Staritz, Matthias A taxonomic perspective on the value creation chain. 138 In: EMAC 2015, Leuven, May 26-29 : collaboration in research (2015) Leuven 44th Conference of the European Marketing Academy (EMAC) 2015 [Conference or workshop publication]


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