A grounded theory of customer experience management

Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina

Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 25
Page range: 198-199
Date of the conference: 01.-03.08.2014
Publisher: Hamilton, Rebecca W.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-63439-884-8
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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