A grounded theory of customer experience management

Document Type:	Conference or workshop publication
Year of publication:	2015
Book title:	Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	25
Page range:	198-199
Date of the conference:	01.-03.08.2014
Publisher:	Hamilton, Rebecca W.
Place of publication:	Red Hook, NY
Publishing house:	Curran
ISBN:	978-1-63439-884-8
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina

Google Scholar: Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina

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