Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments


Imschloß, Monika ; Homburg, Christian ; Kühnl, Christina



Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings
Page range: 213-214
Date of the conference: 22.-25.05.2012
Author/Publisher of the book
(only the first ones mentioned)
:
Rita, Paulo
Place of publication: Lisbon
Publishing house: ISCTE Business School
ISBN: 978-989-732-004-0
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Imschloß, Monika ; Homburg, Christian ; Kühnl, Christina Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments. Rita, Paulo 213-214 In: Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings (2012) Lisbon [Conference or workshop publication]


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