Between too Much and too Little: Exploring the Interactive Effects of Arousal Congruity and Sensory Load in Multisensory Configurations of Store Environments

Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	Marketing to citizens : going beyond customers and consumers; 41th EMAC Conference, Lisbon, 22-25 May 2012; conference proceedings
Page range:	213-214
Date of the conference:	22.-25.05.2012
Publisher:	Rita, Paulo
Place of publication:	Lisbon
Publishing house:	ISCTE Business School
ISBN:	978-989-732-004-0
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Imschloß, Monika ; Homburg, Christian ; Kühnl, Christina

Google Scholar: Imschloß, Monika ; Homburg, Christian ; Kühnl, Christina

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