Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development

Homburg, Christian ; Kühnl, Christina

Document Type: Conference or workshop publication
Year of publication: 2011
Book title: AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 21
Page range: 186
Conference title: AMA Summer Educators Conference 2010
Location of the conference venue: Boston, Mass.
Date of the conference: 13-16 August 2010
Publisher: Iyer, Easwar
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-1-61782-253-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

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