Apples and apples or apples and oranges? A comparative analysis of success drivers in new product and new service development

Document Type:	Conference or workshop publication
Year of publication:	2011
Book title:	AMA Summer Educators Conference 2010 : Enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	21
Page range:	186
Conference title:	AMA Summer Educators Conference 2010
Location of the conference venue:	Boston, Mass.
Date of the conference:	13-16 August 2010
Publisher:	Iyer, Easwar
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-1-61782-253-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Kühnl, Christina

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