Advanced Search

Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings


Homburg, Christian ; Prigge, Jana-Kristin



DOI: https://doi.org/10.1509/jim.14.0026
URL: http://www.researchgate.net/publication/269533510_...
Additional URL: http://journals.ama.org/doi/abs/10.1509/jim.14.002...
Document Type: Article
Year of publication: 2014
The title of a journal, publication series: Journal of International Marketing : JIM
Volume: 22
Issue number: 4
Page range: 21-43
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 1069-031X
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management
Abstract: In the mixed-motive dyad of the headquarters-subsidiary relationship, subsidiaries often request more autonomy than headquarters concede. To shed light on subsidiaries' desire for autonomy, the authors investigate its consequences and determinants by drawing on reactance theory to develop an integrative framework focusing on marketing decision making in subsidiaries. The authors empirically test this framework with 133 international headquarters-subsidiary dyads from 29 countries. The findings show that a subsidiary's desire for autonomy can significantly impair the headquarters-subsidiary relationship. While the centralization and importance of marketing decision making can amplify this harmful desire for autonomy, the headquarters' competence in marketing decision making can reduce this desire. Thus, to minimize subsidiaries' desire for autonomy, headquarters should credibly display high competence while allowing subsidiaries to participate in decision making whenever possible.

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Homburg, Christian ; Prigge, Jana-Kristin (2014) Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings. Journal of International Marketing : JIM Chicago, Ill. 22 4 21-43 [Article]


+ Search Authors in

BASE: Homburg, Christian ; Prigge, Jana-Kristin

Google Scholar: Homburg, Christian ; Prigge, Jana-Kristin

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item
MADOC is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.