Although it has frequently been argued that the job satisfaction of a company’s employees is an important driver of customer satisfaction, systematic research exploring this link is scarce. The present study investigates this relationship for salespeople in a business-to-business context. The theoretical justification for a positive impact of
salespeople’s job satisfaction on customer satisfaction is based on the concept of
emotional contagion. The analysis is based on a dyadic data set which involves judgments provided by salespeople and their customers collected across multiple manufacturing and services industries. Results indicate the presence of a positive
relationship between salespeople’s job satisfaction and customer satisfaction. Furthermore, the relationship between salespeople’s job satisfaction and customer satisfaction is found to be particularly strong in the case of high frequency of customer interaction, high intensity of customer integration into the value creating process, and
high product/service innovativeness.
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