For the sake of the environment - Conviction or concern for status? An experimental study on the effectiveness of motivational appeals


Blatt, Inken ; Edinger-Schons, Laura Marie



Document Type: Conference presentation
Year of publication: 2017
Conference title: CSR Communication Conference
Location of the conference venue: Vienna, Austria
Date of the conference: 23. September 2017
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics




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