Getting the ‘Right’ CSR Insurance : When CSR Activities Buffer or Bolster the Adverse Impact of Corporate Scandals on Marketing OutcomesGüntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie
BASE:
Güntürkün, Pascal
;
Haumann, Till
;
Edinger-Schons, Laura Marie
Google Scholar: Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie ORCID: Güntürkün, Pascal ; Haumann, Till ; Edinger-Schons, Laura Marie ![]()
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