Corporate Social Responsibility in Business-to-Business Markets : How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement


Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten



DOI: https://doi.org/10.1509/jm.12.0089
URL: http://journals.ama.org/doi/full/10.1509/jm.12.008...
Additional URL: https://faculty.fuqua.duke.edu/~moorman/Marketing-...
Document Type: Article
Year of publication: 2013
The title of a journal, publication series: Journal of Marketing : JM
Volume: 77
Issue number: 6
Page range: 54-72
Place of publication: Chicago, Ill.
Publishing house: Publications Group of the American Marketing Assoc.
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Stierl, Marcel ; Bornemann, Torsten (2013) Corporate Social Responsibility in Business-to-Business Markets : How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. Journal of Marketing : JM Chicago, Ill. 77 6 54-72 [Article]


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