Essays on choice under uncertainty and framing effects in marketing

Valli, Veronica

Valli_Dissertation.pdf - Published

Download (3MB)

URN: urn:nbn:de:bsz:180-madoc-455608
Document Type: Doctoral dissertation
Year of publication: 2018
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Stahl, Florian
Date of oral examination: 25 May 2018
Publication language: English
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject: 330 Economics
Subject headings (SWD): Zeitpräferenz , Feldexperiment , Kontexteffekt , Preisgestaltung
Keywords (English): intertemporal choice , subscription promotions , time preferences , field experiment , framing effect , context effect , compromise effect , pricing
Abstract: In case of preference uncertainty, choice-sets and promotions framing can influence purchase decisions (Campbell and Diamond 1990; Levin et al. 1998; Simonson 1989). In this dissertation, I extend the investigation of framing effects from their influence on decision-making to their influence on post-purchase behavior. In particular, I show that people might show opposite preferences for equally valued but differently framed promotions (chapter two) on subscriptions extensions or might increase choices of items that can complement and enhance a first average choice (chapter three). Accordingly, the two scientific essays embedded in this dissertation represent an attempt to integrate choice under uncertainty (in present and future states) and framing/ context effects.

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

Metadata export


+ Search Authors in

+ Download Statistics

Downloads per month over past year

View more statistics

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item