Marketing excellence: Conceptual considerations and empirical evidence

Theel, Marcus ; Homburg, Christian ; Hohenberg, Sebastian

Document Type: Conference or workshop publication
Year of publication: 2018
Book title: 2018 Global Marketing Conference at Tokyo Proceedings
Page range: 1452
Conference title: Global Marketing Conference
Location of the conference venue: Tokyo, Japan
Date of the conference: 29.07.2018
Publisher: Jeonghye, Choi
Place of publication: Yonsei University
Publishing house: Tokio
ISSN: 1976-8699
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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