Marketing excellence: Conceptual considerations and empirical evidence


Theel, Marcus ; Homburg, Christian ; Hohenberg, Sebastian


Document Type: Conference or workshop publication
Year of publication: 2018
Book title: 2018 Global Marketing Conference at Tokyo Proceedings
Page range: 1452
Conference title: Global Marketing Conference
Location of the conference venue: Tokyo, Japan
Date of the conference: 29.07.2018
Author/Publisher of the book
(only the first ones mentioned)
:
Jeonghye, Choi
Place of publication: Yonsei University
Publishing house: Tokio
ISSN: 1976-8699
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Theel, Marcus ; Homburg, Christian ; Hohenberg, Sebastian Marketing excellence: Conceptual considerations and empirical evidence. Jeonghye, Choi 1452 In: 2018 Global Marketing Conference at Tokyo Proceedings (2018) Yonsei University Global Marketing Conference (Tokyo, Japan) [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item