Marketing excellence: Conceptual considerations and empirical evidence

Document Type:	Conference or workshop publication
Year of publication:	2018
Book title:	2018 Global Marketing Conference at Tokyo Proceedings
Page range:	1452
Conference title:	Global Marketing Conference
Location of the conference venue:	Tokyo, Japan
Date of the conference:	29.07.2018
Publisher:	Jeonghye, Choi
Place of publication:	Yonsei University
Publishing house:	Tokio
ISSN:	1976-8699
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Theel, Marcus ; Homburg, Christian ; Hohenberg, Sebastian

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