Turning problems into opportunities - How companies can leverage customer complaints for new product development

Document Type:	Conference presentation
Year of publication:	2019
Conference title:	26th Innovation and Product Development Management Conference
Location of the conference venue:	Leicester, UK
Date of the conference:	9.-11. Juni 2019
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics 650 Management

BASE: Polthier, Andreas ; Janda, Sergej von ; Kuester, Sabine

Google Scholar: Polthier, Andreas ; Janda, Sergej von ; Kuester, Sabine

ORCID: Polthier, Andreas ; Janda, Sergej von

; Kuester, Sabine

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