Turning problems into opportunities - How companies can leverage customer complaints for new product development


Polthier, Andreas ; Janda, Sergej von ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2019
Conference title: 26th Innovation and Product Development Management Conference
Location of the conference venue: Leicester, UK
Date of the conference: 9.-11. Juni 2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
650 Management




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Polthier, Andreas ; Janda, Sergej von ORCID: 0000-0003-1183-429X ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Turning problems into opportunities - How companies can leverage customer complaints for new product development. (2019) 26th Innovation and Product Development Management Conference (Leicester, UK) [Conference presentation]


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