Turning problems into opportunities - How companies can leverage customer complaints for new product development

Polthier, Andreas ; Janda, Sergej von ; Kuester, Sabine

Document Type: Conference presentation
Year of publication: 2019
Conference title: 26th Innovation and Product Development Management Conference
Location of the conference venue: Leicester, UK
Date of the conference: 9.-11. Juni 2019
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
650 Management

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