From being rater to being rated – Exploring the effects of customer ratings on customer attitudes and behavior


Starke, Sebastian ; Kuester, Sabine ; Janda, Sergej von


Document Type: Conference presentation
Year of publication: 2019
Conference title: EMAC 32nd Doctoral Colloquium 2019
Location of the conference venue: Hamburg, Germany
Date of the conference: 27.-28.5.2019
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics
650 Management




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Starke, Sebastian ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Janda, Sergej von ORCID: 0000-0003-1183-429X From being rater to being rated – Exploring the effects of customer ratings on customer attitudes and behavior. (2019) EMAC 32nd Doctoral Colloquium 2019 (Hamburg, Germany) [Conference presentation]


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