The Star Citizen phenomenon & the "ultimate dream management" technique in crowdfunding


Ahrens, Jan-Philipp ; Isaak, Andrew ; Istipliler, Baris ; Steininger, Dennis M.


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URL: https://madoc.bib.uni-mannheim.de/52836
Additional URL: https://aisel.aisnet.org/icis2019/crowds_social/cr...
URN: urn:nbn:de:bsz:180-madoc-528366
Document Type: Conference or workshop publication
Year of publication: 2019
Book title: Proceedings of the International Conference on Information Systems - Information Systems at the Heart of Innovation Ecosystems : ICIS 2019, Munich, Germany, December 15-18, 2019
Page range: Paper 1959
Conference title: 40th ICIS 2019
Location of the conference venue: München, Germany
Date of the conference: Dec. 15-18, 2019
Publisher: Krcmar, Helmut
Place of publication: Atlanta, GA
Publishing house: AISeL
ISBN: 978-0-9966831-9-7
Related URLs:
Publication language: English
Institution: Business School > Mittelstandsforschung u. Entrepreneurship (Woywode)
Außerfakultäre Einrichtungen > Institut für Mittelstandsforschung (ifm)
License: CC BY 4.0
Subject: 004 Computer science, internet
300 Social sciences, sociology, anthropology
650 Management
Individual keywords (German): Management-Methoden , Träume , sozialer Austauschs , Sozialkapital
Keywords (English): Crowdfunding , management technique , dreams , social exchange , social capital
Abstract: Developing and keeping a community motivated is critical for success, particularly in self-hosted crowdfunding. Existing research has identified social capital as an important driver of such endeavors. However, the process of how social capital can be developed, managed, and targeted towards a common goal in digital settings is mostly unknown. Applying social exchange theory and a mixed-methods approach, we leverage a large dataset of one of the world’s most-funded crowdfunding projects – Star Citizen – to zoom in on the process of social capital development as a success factor. We depict how repeated social exchange and reciprocity norms foster the emergence of a cohesive and supportive community from a crowd of strangers. Moreover, we explain how this is used by Start Citizen within five themes of a novel and IS-enabled managerial technique focusing on dreams. Our insights generalize to contexts beyond crowdfunding that require the engagement of crowds for joint value creation.
Translation of the title: Das Phänomen Star Citizen und die "Ultimate Dream Management" Technik im Crowdfunding (German)

Dieser Eintrag ist Teil der Universitätsbibliographie.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




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