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Product Performance Evaluation : A Super-Efficiency Model
Staat, Matthias
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Hammerschmidt, Maik
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Dokumenttyp:
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Zeitschriftenartikel
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Erscheinungsjahr:
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2005
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Titel einer Zeitschrift oder einer Reihe:
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International Journal of Business Performance Management
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Band/Volume:
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7
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Heft/Issue:
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3
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Seitenbereich:
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304-319
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Ort der Veröffentlichung:
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Genève [u.a.]
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Verlag:
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Inderscience Enterprises
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ISSN:
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1368-4892
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Sprache der Veröffentlichung:
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Englisch
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Einrichtung:
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Fakultät für Betriebswirtschaftslehre > ABWL u. Marketing II (Bauer 1993-, Em)
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Fachgebiet:
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330 Wirtschaft
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Normierte Schlagwörter (SWD):
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Marketing , Produktpositionierung
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Abstract:
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This study introduces the concept of product performance from the perspective of customers. Product performance is measured as a ratio of outputs that customers obtain from a product relative to inputs that customers have to spend for purchasing and using the product. The output side is modelled by a set of customer-relevant parameters such as technical performance attributes but also non-functional benefits and brand strength; the input side reflects user costs. More than 60% of the cars in this study are rated as efficient and obtain the maximum efficiency value of unity. They form the efficient frontier of the compact car market representing a reference function for performance evaluation. Using a super-efficiency model, it is possible to differentiate the efficient products that are left with a score of 100% by standard efficiency models. Our approach is relevant for companies because implications for product design and market segmentation can be derived.
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 | Dieser Eintrag ist Teil der Universitätsbibliographie. |
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