Product Performance Evaluation : A Super-Efficiency Model

Staat, Matthias ; Hammerschmidt, Maik

Document Type: Article
Year of publication: 2005
The title of a journal, publication series: International Journal of Business Performance Management
Volume: 7
Issue number: 3
Page range: 304-319
Place of publication: Genève [u.a.]
Publishing house: Inderscience Enterprises
ISSN: 1368-4892
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics
Subject headings (SWD): Marketing , Produktpositionierung
Abstract: This study introduces the concept of product performance from the perspective of customers. Product performance is measured as a ratio of outputs that customers obtain from a product relative to inputs that customers have to spend for purchasing and using the product. The output side is modelled by a set of customer-relevant parameters such as technical performance attributes but also non-functional benefits and brand strength; the input side reflects user costs. More than 60% of the cars in this study are rated as efficient and obtain the maximum efficiency value of unity. They form the efficient frontier of the compact car market representing a reference function for performance evaluation. Using a super-efficiency model, it is possible to differentiate the efficient products that are left with a score of 100% by standard efficiency models. Our approach is relevant for companies because implications for product design and market segmentation can be derived.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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