Partners in crime? The impact of consumers' culpability for corporate social irresponsibility on their boycott attitude

Scheidler, Sabrina ; Edinger-Schons, Laura Marie

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Document Type: Article
Year of publication: 2020
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 109
Page range: 607-620
Place of publication: New York, NY
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > Sustainable Business (Edinger-Schons 2015-)
Subject: 330 Economics
Keywords (English): Corporate social irresponsibility (CSI) ; Consumer culpability ; Corporate culpability ; CSI type dependent consumer benefits ; Boycott attitude
Abstract: Corporate social irresponsibility (CSI) covers a diverse spectrum of wrongdoings, ranging from tax evasion to bad working conditions in supply chains. If consumers conclude that a company is responsible for a CSI incident, one commonly used regulatory behavior are boycotts. However, pressure is mounting that partial responsibility for certain CSI incidents should also lie with customers due to how their consumption demands help drive irresponsible company conduct. To date, no research has established whether a consumer culpability path for CSI exists next to the corporate culpability path. The study at hand focuses on how the novel construct of consumer culpability impacts consumers' boycott attitude and which role CSI-type specific consumer benefits play (e.g., low prices stemming from bad working conditions). Findings are based on a sample of consumers' (N = 5662) unaided recall of over 500 unique CSI incidents of 460 companies that were categorized in a stakeholder-based typology.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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