Digital business capability and its effect on firm performance

Wielgos, Dominik ; Kühnl, Christina

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Document Type: Conference or workshop publication
Year of publication: 2019
Book title: Proceedings : 48th EMAC annual conference, May 28-31, 2019, Universität Hamburg, Germany
Page range: PDF 515
Conference title: 48th EMAC Annual Conference
Location of the conference venue: Hamburg, Germany
Date of the conference: 28.-31.5.2019
Place of publication: Hamburg
Publishing house: European Marketing Academy
ISBN: 978-3-9821146-0-6
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Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 650 Management
Abstract: Digital business transformation forces firms to develop distinctive digital capabilities to gain and sustain competitive advantage. However, despite considerable academic and managerial interest, little research has investigated the nature of a firm-level capability that reflects a superior digital business. Drawing on in-depth interviews and an interdisciplinary literature review, the authors introduce the digital business capability (DBC) concept. Based on survey and archival data, they examine the effects of DBC on firm performance. Remarkably, results reveal that DBC affects return on sales and return on assets directly and indirectly via innovation advantage. Furthermore, the authors investigate external dynamism and internal dynamism as important environmental boundary conditions of the relationship DBC-firm performance.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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