Winning the war for sales talents: How to dispel lay beliefs, fight the stigma, and create a profession of choice

Lanzrath, Aline

Document Type:	Conference presentation
Year of publication:	2021
Conference title:	Swiss Academy of Marketing Science, SAMS Conference 2021
Location of the conference venue:	Luzern, Switzerland
Date of the conference:	15.10.2021
Related URLs:	https://www.alexandria.unisg.ch/264609/1...
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

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