Winning the war for sales talents: How to dispel lay beliefs, fight the stigma, and create a profession of choice

Lanzrath, Aline

Document Type: Conference presentation
Year of publication: 2021
Conference title: Swiss Academy of Marketing Science, SAMS Conference 2021
Location of the conference venue: Luzern, Switzerland
Date of the conference: 15.10.2021
Related URLs:
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

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