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Winning the war for sales talent: How to dispel lay beliefs, fight the stigma, and create a profession of choice


Lanzrath, Aline ; Homburg, Christian ; Ruhnau, Robin-Christopher



Document Type: Conference presentation
Year of publication: 2022
Conference title: EMAC 2022, European Marketing Academy Conference
Location of the conference venue: Budapest, Hungary
Date of the conference: 24.-27.05.2022
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Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics







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BASE: Lanzrath, Aline ; Homburg, Christian ; Ruhnau, Robin-Christopher

Google Scholar: Lanzrath, Aline ; Homburg, Christian ; Ruhnau, Robin-Christopher

ORCID: Lanzrath, Aline ORCID: https://orcid.org/0000-0003-1648-3783, Homburg, Christian and Ruhnau, Robin-Christopher ORCID: https://orcid.org/0000-0002-8174-7071

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