Winning the war for sales talent: How to dispel lay beliefs, fight the stigma, and create a profession of choice

Lanzrath, Aline ; Homburg, Christian ; Ruhnau, Robin-Christopher

Document Type: Conference presentation
Year of publication: 2022
Conference title: EMAC 2022, European Marketing Academy Conference
Location of the conference venue: Budapest, Hungary
Date of the conference: 24.-27.05.2022
Related URLs:
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

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