Investigating the Relationship Between Product Involvement and Consumer Decision-Making Styles

Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine

Document Type: Article
Year of publication: 2006
The title of a journal, publication series: Journal of Consumer Behaviour
Volume: 5
Issue number: 4
Page range: 342-354
Place of publication: Chichester
Publishing house: Wiley
ISSN: 1472-0817 , 1479-1838
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics
Subject headings (SWD): Marketing

Dieser Eintrag ist Teil der Universitätsbibliographie.

Metadata export


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item