Investigating the Relationship Between Product Involvement and Consumer Decision-Making Styles


Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine


Document Type: Article
Year of publication: 2006
The title of a journal, publication series: Journal of Consumer Behaviour
Volume: 5
Issue number: 4
Page range: 342-354
Place of publication: Chichester
Publishing house: Wiley
ISSN: 1472-0817
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Subject headings (SWD): Marketing

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine (2006) Investigating the Relationship Between Product Involvement and Consumer Decision-Making Styles. Journal of Consumer Behaviour Chichester 5 4 342-354 [Article]


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