The study applies a superefficiency-model to evaluate the efficiency of the 48 best selling compact cars in Germany. Efficiency is conceptualized from a customers' perspective as a ratio of outputs that customers obtain from a product relative to inputs (price, running costs) that customers have to invest. Extending Staat/Bauer/Hammerschmidt (2002), we integrate a multifaceted set of customer-relevant-attributes on the output side such as non-functional benefits and brand equity. More than 60% of the cars are efficient but the analysis shows marked differences regarding their degree of superefficiency. Strongly superefficient products could demand a high increase in customers' inputs (price) preserving the provision of maximum customer value. Based on the parameter weights, we extract clusters of cars providing similar input-output-patterns and therefore belong to the same submarkets.
Dieser Eintrag ist Teil der Universitätsbibliographie.
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