Intraorganizational Determinants of Key Account Effectiveness


Workman, John P. ; Homburg, Christian ; Jensen, Ove


Document Type: Article
Year of publication: 2003
The title of a journal, publication series: Journal of the Academy of Marketing Science
Volume: 31
Issue number: 1
Page range: 3-21
Place of publication: New York, NY
Publishing house: Springer Science + Business Media LLC
ISSN: 0092-0703
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Workman, John P. ; Homburg, Christian ; Jensen, Ove (2003) Intraorganizational Determinants of Key Account Effectiveness. Journal of the Academy of Marketing Science New York, NY 31 1 3-21 [Article]


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