Kundenbindungsmanagement : Eine Einführung in die theoretischen und praktischen Problemstellungen

Document Type:	Book chapter
Year of publication:	2003
Book title:	Handbuch Kundenbindungsmanagement
Page range:	3-37
Publisher:	Bruhn, Manfred
Place of publication:	Wiesbaden
Publishing house:	Gabler
ISBN:	3-409-42269-2
Edition:	4.
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Bruhn, Manfred

Google Scholar: Homburg, Christian ; Bruhn, Manfred

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item