The role of soft factors in implementing a service-oriented strategy in industrial marketing companies

DOI:	https://doi.org/10.1300/J033v10n02_03
URL:	https://www.tandfonline.com/doi/abs/10.1300/J033v1...
Document Type:	Article
Year of publication:	2003
The title of a journal, publication series:	Journal of Business-to-Business Marketing
Volume:	10
Issue number:	2
Page range:	23-51
Place of publication:	London [u.a.]
Publishing house:	Routledge, Taylor & Francis Group
ISSN:	1051-712X , 1547-0628
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Fassnacht, Martin ; Günther, Christof

Google Scholar: Homburg, Christian ; Fassnacht, Martin ; Günther, Christof

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