The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies


Homburg, Christian ; Fassnacht, Martin ; Günther, Christof


URL: http://dx.doi.org/10.1300/J033v10n02_03
Document Type: Article
Year of publication: 2003
The title of a journal, publication series: Journal of Business-to-Business Marketing
Volume: 10
Issue number: 2
Page range: 23-51
Place of publication: London [u.a.]
Publishing house: Routledge, Taylor & Francis Group
ISSN: 1051-712X
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Fassnacht, Martin ; Günther, Christof (2003) The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies. Journal of Business-to-Business Marketing London [u.a.] 10 2 23-51 [Article]


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