The role of soft factors in implementing a service-oriented strategy in industrial marketing companies


Homburg, Christian ; Fassnacht, Martin ; Günther, Christof



DOI: https://doi.org/10.1300/J033v10n02_03
URL: https://www.tandfonline.com/doi/abs/10.1300/J033v1...
Document Type: Article
Year of publication: 2003
The title of a journal, publication series: Journal of Business-to-Business Marketing
Volume: 10
Issue number: 2
Page range: 23-51
Place of publication: London [u.a.]
Publishing house: Routledge, Taylor & Francis Group
ISSN: 1051-712X
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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