Kundenzufriedenheit und Kundenbindung


Homburg, Christian ; Koschate, Nicole



Document Type: Book chapter
Year of publication: 2002
Book title: Handbuch Produktmanagement
Page range: 830-852
Publisher: Albers, Sönke
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-21595-6
Edition: 2., überarb. und erw. Aufl.
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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