Service Orientation of a Retailer's Business Strategy : Dimensions, Antecedents and Performance Outcomes


Homburg, Christian ; Hoyer, Wayne D. ; Fassnacht, Martin


Document Type: Article
Year of publication: 2002
The title of a journal, publication series: Journal of Marketing : JM
Volume: 66
Issue number: 4
Page range: 86-101
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the American Marketing Association
ISSN: 0022-2429
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Hoyer, Wayne D. ; Fassnacht, Martin (2002) Service Orientation of a Retailer's Business Strategy : Dimensions, Antecedents and Performance Outcomes. Journal of Marketing : JM Chicago, Ill. 66 4 86-101 [Article]


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