Homburg, Christian ; Prigge, Jana-Kristin ; Bohrer, LauraStimulating Customer Engagement and Referral Behavior Using Social Network Information Services.Rindfleisch, Aric
AMA Winter and Summer Educators' Conference Proceedings
24
4
In: Challenging the bounds of marketing thought : AMA Winter Marketing Educators' Conference 2013 ; Las Vegas, Nevada, USA, 15 - 17 February 2013
(2013)
Red Hook, NY
[Konferenzveröffentlichung]
