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Number of items: 6.


Vomberg, Arnd ; Homburg, Christian ; Gwinner, Olivia (2020) Tolerating and managing failure: An organizational perspective on customer reacquisition management. Open Access Journal of Marketing : JM Chicago, IL 84 5 117-136 [Article]

Doctoral dissertation

Gwinner, Olivia (2019) Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts. Wiesbaden [Doctoral dissertation]

Conference or workshop publication

Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it. Haws, Kelly L. AMA Educators' Proceedings 28 I-15-I-16 In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA (2017) Chicago, IL ; Red Hook, NY Summer AMA Conference 2017 (San Francisco, CA) [Conference or workshop publication]

Conference presentation

Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian Organizing for successful customer reacquisition management. (2018) 47th EMAC Annual Conference (Glasgow, UK) [Conference presentation]

Working paper

Homburg, Christian ; Gwinner, Olivia ; Vomberg, Arnd (2019) Organisationale Erfolgsfaktoren von Kundenrückgewinnungs­management. IMU Research Insights Mannheim 060 [Working paper]

Homburg, Christian ; Gwinner, Olivia ; Vomberg, Arnd (2016) Kunden­rückgewinnung im Business-to-Business Kontext. IMU Research Insights Mannheim 046 [Working paper]

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