Anzahl der Einträge: 2. 2017
Gwinner, Olivia ; Vomberg, Arnd  ORCID: 0000-0002-1045-7413 ; Homburg, Christian
Customer reacquisition in business-to-business contexts : it’s not what you do, it’s how you do it.
Haws, Kelly L.
AMA Educators' Proceedings
28
I-15-I-16
In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
(2017)
Chicago, IL ; Red Hook, NY
Summer AMA Conference 2017
(San Francisco, CA)
[Konferenzveröffentlichung]
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Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd ORCID: 0000-0002-1045-7413
How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environment.
Haws, Kelly L.
AMA Educators' Proceedings
28
D-88-D-89
In: Summer AMA Conference 2017: Innovation & Sustainability in Marketing : proceedings of a meeting held 4-6 August 2017, San Francisco, California, USA
(2017)
Chicago, IL ; Red Hook, NY
Summer AMA Conference 2017
(San Francisco, CA)
[Konferenzveröffentlichung]
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