Anzahl der Einträge: 2. 2009
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Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
The Impact of Customer Prioritization on the Performance of B2B Relationships.
Helfer, Jean-Pierre
Proceedings ... EMAC conference / European Marketing Academy
1-7
In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
(2009)
Nantes
38th EMAC Annual Conference 2009
(Nantes, France)
[Konferenzveröffentlichung]
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Bauer, Hans H. ; Eckardt, Sabine ; Bryant, Melchior D.
Brick & Mortar vs. Click & Mortar - The Risks of Multi Channel Retailing.
Helfer, Jean-Pierre
Proceedings ... EMAC Conference
38
1-9
In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
(2009)
Nantes
[Konferenzveröffentlichung]
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