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Number of items: 4.


Helmig, Bernd ; Huber, Jan-Alexander ; Leeflang, Peter (2007) Explaining Behavioral Intentions for Co-Branded Products: An Extension of the Simon/Ruth Model. Journal of Marketing Management London [u.a.] 23 3/4 285-304 [Article]

Conference or workshop publication

Schamp, Christina ; Permann, Alexander ; Leeflang, Peter ; Heitmann, Mark Sales effects of cause-related marketing campaigns and their moderators. Knoeferle, Klemens Advances in Consumer Research 128 In: Marketing in the Age of Data : EMAC 2016, Oslo, May 24-27, 2016 / / EMAC (2016 : Oslo) (2016) Oslo 45th EMAC Annual Conference 2016 (Oslo, Norway) [Conference or workshop publication]

Conference presentation

Helmig, Bernd ; Hinz, Vera ; Haas, Alexander ; Leeflang, Peter Towards a model of strategic corporate giving. (2010) 9th International Conference of the International Society for Third-Sector Research (ISTR) (Istanbul, Turkey) [Conference presentation]

Helmig, Bernd ; Hinz, Vera ; Haas, Alexander ; Leeflang, Peter The Intra-Corporate Organization and Strategic Involvement of Giving and its Implications for NPO Fundraising. (2009) 38th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) (Cleveland, Ohio) [Conference presentation]

This list was created automatically on Fri Feb 3 04:43:48 2023 CET