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Number of items:
4
.
Gruner, Richard L.
;
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Homburg, Christian
;
Lukas, Bryan A.
(2019)
Supporting new product launches with social media communication and online advertising: Sales volume and profit implications.
The Journal of Product Innovation Management Oxford 36 2 172-195 [Article]
Gruner, Richard L.
;
Homburg, Christian
;
Lukas, Bryan A.
(2014)
Firm-hosted online brand communities and new product success.
Journal of the Academy of Marketing Science New York, NY 42 1 29-48 [Article]
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
;
Mikolon, Sven
(2011)
When salespeople develop negative headquarters stereotypes: performance effects and managerial remedies.
Journal of the Academy of Marketing Science New York, NY 39 5 664-682 [Article]
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Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
;
Mikolon, Sven
(2011)
When Salespeople Harbor Negative Stereotypes of their Corporate Headquarters : How Harmful is it and How can it be Avoided.
Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung Mannheim W138e [Working paper]
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Wed Mar 22 05:14:08 2023 CET