Ruhnau, Robin-ChristopherORCID: 0000-0002-8174-7071Creating customer engagement value by winning back lost customers.Malter, Alan J. ; Baker, Stacey Menzel ; Im, Subin
AMA Educators' Proceedings
32
197-199
In: 2021 AMA Winter Academic Conference : The human side of marketing in an age of digital transformation ; February 17-19, online
(2021)
Chicago, IL ; Red Hook, NY
2021 AMA Winter Academic Conference
(Online)
[Konferenzveröffentlichung]
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