Anzahl der Einträge: 2. 2008
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Falk, Tomas ; Hammerschmidt, Maik
No More Equal Slices - Getting More Out of Your Service Efforts.
Perks, Keith J.
Proceedings ... EMAC conference / European Marketing Academy
1-5
In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
(2008)
Brighton
[Konferenzveröffentlichung]
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Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
Efficiency through relevance - how brand relevance impacts the performance of brand management.
Perks, Keith J.
Proceedings ... EMAC conference / European Marketing Academy
1-6
In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
(2008)
Brighton
37th EMAC Annual Conference 2008
(Brighton, UL)
[Konferenzveröffentlichung]
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