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Bauer, Hans H. ; Düll, Anja ; Jeffery, Dennis W. (2010) Typology of Potential Benefits of Mass Customization Offerings for Customer: An Exploratory Study of the Customer Perspective. Piller, Frank Thomas Handbook of Research in Mass Customization and Personalization New Jersey [u.a.] 1 161-180 [Buchkapitel]

Bauer, Hans H. ; Schüle, Anja ; Jeffery, Dennis W. Typology of Potential Benefits of Mass Customization Offerings for Consumers and the Demand of Different Age Groups: An Exploratory Study on the Customer Perspective on Mass Customization. Piller, Frank Thomas Proceedings of the MCPC 2007 World Conference on Mass Customization & Personalization, October 7-10 at the MIT in Cambridge, Massachusetts In: Extreme Customization : Proceedings of the MCPC 2007 World Conference on Mass Customization and Personalization; October 7-9, 2007 at the Massachusetts Institute of Technology; October 11-12, 2007 at the HEC Business School Montreal (2007) Cambridge, Mass. [Konferenzveröffentlichung]

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