Anzahl der Einträge: 3.
Mende, Gina ; Edinger-Schons, Laura Marie  ORCID: 0000-0002-8981-3379 ; Wieseke, Jan ; Schmitz, Christian
Joining virtual brand communities : does every honeymoon have it's hangover?
Hennig-Thurau, Thosten
AMA Educators' Proceedings
27
C-96
In: What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 2016
(2016)
Chicago, Ill. ; Red Hook, NY
AMA Winter Marketing Educators' Conference 2016
(Las Vegas, NV)
[Konferenzveröffentlichung]
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Journal of the Academy of Marketing Science
New York, NY
49
2
280-303
[Zeitschriftenartikel]
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