Anzahl der Einträge: 3. 2009
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Bauer, Hans H. ; Wetzel, Hauke ; Hammerschmidt, Maik
The Impact of Customer Prioritization on the Performance of B2B Relationships.
Helfer, Jean-Pierre
Proceedings ... EMAC conference / European Marketing Academy
1-7
In: Marketing & the core disciplines : rediscovering references; EMAC 38th conference, 26 - 29 May 2009, Audencia Nantes, conference proceedings
(2009)
Nantes
38th EMAC Annual Conference 2009
(Nantes, France)
[Konferenzveröffentlichung]
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2008
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Falk, Tomas ; Hammerschmidt, Maik
No More Equal Slices - Getting More Out of Your Service Efforts.
Perks, Keith J.
Proceedings ... EMAC conference / European Marketing Academy
1-5
In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
(2008)
Brighton
[Konferenzveröffentlichung]
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Hammerschmidt, Maik ; Donnevert, Tobias ; Bauer, Hans H.
Efficiency through relevance - how brand relevance impacts the performance of brand management.
Perks, Keith J.
Proceedings ... EMAC conference / European Marketing Academy
1-6
In: Marketing landscapes : a pause for thought; 37th EMAC Conference, 27-30 May 2008, University of Brighton, Brighton Business School, UK; conference proceedings
(2008)
Brighton
37th EMAC Annual Conference 2008
(Brighton, UL)
[Konferenzveröffentlichung]
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