A grounded theory of customer experience management


Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina


Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 25
Page range: 198-199
Date of the conference: 01.-03.08.2014
Author/Publisher of the book
(only the first ones mentioned)
:
Hamilton, Rebecca W.
Place of publication: Red Hook, NY
Publishing house: Curran
ISBN: 978-1-63439-884-8
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 650 Management

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Jozic, Danijel ; Kühnl, Christina A grounded theory of customer experience management. Hamilton, Rebecca W. AMA Educators' Proceedings 25 198-199 In: Leveraging new technologies to create value : AMA Summer Educators' Conference 2014 ; San Francisco, California, 1 - 3 August 2014 (2015) Red Hook, NY [Conference or workshop publication]


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