eCRM-Customer Relationship Management im Internet

Bauer, Hans H. ; Göttgens, Olaf ; Grether, Mark

Document Type: Book chapter
Year of publication: 2001
Book title: Management-Handbuch Electronic Commerce
Page range: 119-131
Place of publication: München
Publishing house: Vahlen
Edition: 2. Aufl.
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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Bauer, Hans H. ; Göttgens, Olaf ; Grether, Mark (2001) eCRM-Customer Relationship Management im Internet. Management-Handbuch Electronic Commerce München 119-131 [Book chapter]

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