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Citation

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Number of items: 2.

Conference presentation

Helmig, Bernd ; Schumacher, Pascal The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation. (2009) American Marketing Association (AMA) (Illinois, Chicago, USA) [Conference presentation]

Helmig, Bernd ; Schumacher, Pascal The Effect of Executional Variables of Product Placement on Conscious and Non-Conscious Brand Processing and its Consequences on Brand Evaluation. (2007) 36th European Marketing Academy (EMAC) [Conference presentation]

This list was created automatically on Mon Jan 19 06:27:33 2026 CET