Albrecht, Carmen-Maria ; Bauer, Hans H.Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany.Sharma, Dheeraj
22-23
In: Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspecives in Merketing Conference; Lille France July 16, 2010
(2015)
Cham
2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
(Lille, France)
[Konferenzveröffentlichung]
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